Neena Dominic
Global Communications Leader | Strategic Advisor | Change Champion
Executive Profile
Award-Winning Communications Strategist
A globally recognised Communications Leader with 15+ years driving award-winning strategies across corporate, government, education, logistics, and healthcare sectors. Lived leadership experience spanning London, Washington D.C., New York, Dubai, Shanghai, and Seoul.
Delivered high-impact communication strategies strengthening business alignment, brand visibility, and employee advocacy. Led enterprise-wide digital transformations, system rollouts, and post-merger integrations ensuring seamless workforce adoption.
15+
Years Experience
100+
Global Markets
Global Footprint
A World of Experience
Neena Dominic's career journey spans continents, marked by actual relocation and deep immersion. Unlike remote engagements, she has lived and worked in these major global hubs, gaining a truly hands-on, global perspective on leadership and communications. This extensive international exposure cultivates a profound understanding of diverse markets and cultures through direct, on-the-ground experience.
London
Foundational leadership and media relations
Washington D.C.
Policy engagement and strategic counsel
New York
Global communications and finance hubs
Dubai
Regional leadership and market entry
Shanghai
China market strategy and partnerships
Seoul
Innovation, culture, and tech immersion
Operating in these major global hubs has honed her ability to navigate complex cross-cultural dynamics, delivering tailored strategies that resonate worldwide.
Transformational Impact
Digital Excellence
Led award-winning global digital transformation at British Council, achieving 70% engagement growth and 82.9% intranet adoption.
Media Leadership
Secured top-tier placements in Reuters, Yahoo Finance, and Gulf News, positioning organisations as industry leaders.
Brand Advocacy
Increased employee-driven brand advocacy by 21%, securing four major clients in two months through strategic storytelling.
Current Role
British Council: Strategic Communications Head
2023 - Present | London
01
Strategic Awareness Growth
Increased division-wide strategic awareness by 70%.
02
Teacher Engagement Transformation
Raised teacher engagement from 2% to 15% through intranet redesign and peer-driven content.
03
AI Adoption Success
AI campaign resulted in an 82.9% positive score, converting initial skepticism of less than 10%.
04
Global Reach
Led narrative strategy and content for a global division operating across 100+ countries.
Gulftainer: Global Communications Leadership
2016 - 2023 | UAE
Partnered directly with CEO and senior leadership at world's largest privately owned port operator, strengthening reputation and driving investor confidence across Middle East, Asia, and United States.
92%
Strategic Alignment
Year of Transformation campaign
40%
Trust Improvement
Organisational confidence boost
95%
Comprehension Rate
SAP transformation adoption
21%
Engagement Lift
Employee advocacy growth
Awards & Recognition
Recognized Excellence
Awarded in UAE for significant contributions to the maritime sector.
Honored in the US for outstanding leadership and strategic vision.
Received in UAE for pioneering digital initiatives and successful implementation.
Acknowledged in UAE for fostering a supportive and healthy work environment.
Global recognition for impactful contributions to the industry worldwide.
UK-specific accolade for excellence within the national industry landscape.
Revenue-Driving Communications
$2.4M in Customer Leads
Directed Sharjah Port of Trade campaign, positioning it in new global markets and generating substantial leads from China and Korea through targeted content marketing and PR strategies.
Delivered high-profile client and government engagement events, strengthening international partnerships and demonstrating communications as revenue-generating function.
Market Positioning
Strategic content targeting new markets
Stakeholder Events
High-profile client engagement
Lead Generation
Measurable business impact
Government Relations
U.S. Government Communications
2013 - 2015 | Washington D.C.
Global Reputation Building
Designed multi-channel campaigns increasing engagement by over 40%, strengthening standing as thought leader in global citizenship.
Diversity Leadership
Led Gender Awareness Month initiative, recognised by U.S. Secretary of Defense for advancing diversity and intercultural collaboration.
Media Representation
Served as spokesperson for Voice of America, engaging in televised dialogue with U.S. Assistant Secretary of State.
Core Competencies
Strategic Communications
Change management, stakeholder engagement, leadership advisory, and data-driven campaigns.
Crisis & Reputation
Crisis communications, reputation management, and issues management across complex scenarios.
Digital Excellence
Digital transformation, social media platforms, channel development, and content creation.
Leadership & Culture
Team leadership, employee engagement, values alignment, and organisational transformation.
Performance Measurement
Metrics-based planning, performance measurement, and data-driven decision making.
Cross-Functional Excellence
Cross-functional collaboration, inclusive engagement, and multi-channel campaign management.
Academic Excellence
1
Johns Hopkins University, USA
MA Communications | Major: Corporate Communications and PR
2
University of Essex, UK
MSc Psychology | Major: Organisational Psychology
3
Carey School of Business, USA
Project Management | Specialisation: Negotiation
4
Bachelor of Technology
Let's Connect
Ready to Transform Your Communications?
Based in Dubai with global experience across London, Washington D.C., New York, Shanghai, and Seoul. Available for strategic communications leadership roles driving business transformation and stakeholder engagement.